What's 'Clipping?': How the Marketing Strategy Took Over the Music Biz

March 26, 2026
12 min read
Variety.com
What's 'Clipping?': How the Marketing Strategy Took Over the Music Biz

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Over the past year, 'clipping' has grown from a promotional tool in the livestream space to a key strategy for promoting artist content.

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Estimated reading time: 12 minutes

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